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IBM is the latest partner to distance itself from the Overwatch League

The analytical platform is taking a step back to re-evaluate its partnership.
Ben Lyons Senior Editor 10 août 2021

Just yesterday, we reported on the news that Kellogg's has officially taken a step back from the Overwatch League, amid the allegations against Activision Blizzard. The snack titan marked the first sponsor for the league to formally announce it was stepping back, amid other major sponsors, such as Coca-Cola, T-Mobile, and State Farm, taking away their branding from the league, whilst still being tied to the league itself.

But, the next to join that list is the analytical platform IBM, who has since pulled its logo from the league and its respective broadcasts, as The Esports Observer reports. There has been no official word as to whether IBM is pulling its partnership with the OWL just yet, meaning it will probably be following the same path as the other major brands, and re-evaluating its deal for the time being.

As the case continues and more on the allegations are unravelled, we'll have to see what IBM does with its partnership.

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
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