The French esports organisation Team Vitality has announced that it has signed a partnership deal with Garnier Fructis and the L'Oréal group, a deal that will see the beauty brand known as its official hair care supplier.
Announced in a press release, we're told that the partnership spans both 2022 and 2023 and will include various activations, and will also see Garnier Fructis' branding supported by all of Team Vitality's rosters in content and digital assets.
"At Team Vitality we are always looking at ways to reach new audiences so it's an honour to be recognised in the beauty and grooming space as Garnier Fructis' first esports team partnership," said Nicolas Maurer, CEO, of Team Vitality. "It's a true reflection on what we have built at Team Vitality that we are able to forge long-term partners in such an authentic and creative way."
