The esports organisation Talon Esports has announced that it has sold the naming rights of its Arena of Valor team to KFC. The deal will see the Arena of Valor team getting a new namesake, although this has yet to be revealed, and will also include a few other things.
The deal is set to also extend the partnership between the two, with KFC set to retain its spot as the logo on the front of Talon's jerseys, and will also see the pair working together on a range of co-branded streetwear, which is set to be debuted in the near future.
"The partnership so far has seen an amazing response by the Thai gaming community last year - from the players receiving a 'Colonel makeover' to our KFC-themed grudge matches," said Talon Esports CEO, Sean Zhang. "Our job now is to go bigger and bolder to bring even more finger-licking joy to our fans, beginning with our soon-to-be-released streetwear collection."
There's no mention as to when the renamed team will be unveiled.
